01 ONLINE MARKETING
MY SKILLS
Digital Strategy
Paid Media
Project Management
Agency and team management
Marketing excellence
Growth hacking
End to end consumer journey
Leadership
Stakeholder management
Personas definition
Reporting
Earned media
HIGHLIGHTS
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Deep knowledge of digital strategy and paid media
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Agency and team management
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Experience in multiple sectors and types of organisations both B2B and B2C
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End to end consumer journey mapping
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Ability to manage multiple projects and achieve short and long term goals
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Leadership and stakeholder management
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Process implementation and marketing excellence
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Fluency in English, Spanish and Bulgarian
Hi there!
I am a digital marketing strategist with 10 years of experience in paid media, digital campaigns and marketing excellence. I have lived and worked in several European countries and supported a variety of companies, amongst which Nike, Staples, Philips and Tommy Hilfiger in defining and implementing successful digital marketing tactics.
I enjoy working and learning about digital marketing and e-commerce, as this is one of the most challenging and fast developing fields of marketing. What I like the most about digital is how fast the industry changes and all the innovations that come together with this, representing great opportunity for companies to reach their consumers. I had the fortune to lead the digital acquisition strategy of different businesses, from start ups to international corporations and I value the experience and learnings obtained in these positions.
In my free time I enjoy travelling, yoga and water sports, reading development books and meeting new interesting people. I specifically enjoy connecting with digital nomads and have experienced some of this lifestyle myself.
02 SERVICES
THE SERVICES I OFFER
03 Experience
2021-2022
Tommy Hilfiger
Paid Media manager
End to end management of global marketing campaigns for World of Hilfiger. Creative direction and management of creative resources.
2018-2019
Converse - Nike
Performance marketing lead:
Leading the definition and execution of the digital marketing strategy for EMEA. Growth through expanding the affiliate and strategic partnership portfolio. Agency and stakeholder management.
AMSTERDAM
2019-2021
TP Vision - Philips
Digital Campaign and Paid Media manager
End to end management of global integrated marketing campaigns and always on. 360 integrated paid media approach with a strong focus on increasing brand
consideration and preference. New audio business launch. Agency and team management.
2016-2018
Staples Solutions
Digital marketing specialist
Leading the digital marketing strategy for new market expansion. Define the processes and framework between the internal teams
and the digital agency. Deploy lead generation and marketing automation for B2B customer acquisition
2014-2016
ESL Education
Digital marketing specialist
Definition and execution of the global digital marketing strategy for Europe and South America. Hands on implementation and optimisation of the digital channels. Project management and stakeholder management.
2015-2016
MiiN Cosmetics
Online marketer
Launch and position the start up in the online marketing space through successful channel mix.
BARCELONA
2013-2014
Planeta DeAgostini -
Ulises Interactive
SEA specialist
In charge of the Paid Search and SEO hands on optimisation across the brands.
2013-2014
EAE Business School
Master of Digital Marketing and E-commerce
MADRID
2013
Alterkeys
Online marketing assistant:
Execution of the online marketing strategy across digital channels (Social media, SEO and SEA campaigns)
2011-2012
Castingactores
Marketing coordinator
SEO, Social media, Content creation and Community management.
2007-2012
Complutense University
Bachelor of Audio-visual communications
CONTACT
Please feel free to contact me if you would like to know more about what I can offer as a Digital Marketing Consultant for your company. Please use the contact form on the right, or email me directly via:
